Our cookie policy
Our cookie policy is designed to inform you about how TAURUS 360 uses browsing data, or any other information related to accessing and using the TAURUS 360 websites and other media (advertising banners, e-mails…), directly or through advertising content on other websites.
You will also find information about your rights and how to exercise them.
1. The different cookies
What is a cookie?
A cookie is a small piece of information that websites can send through your browser. Cookies are stored on your device (computer, smartphone, tablet…) when you visit certain websites. In particular, cookies make it possible to store and retrieve information about the browsing habits of a website user or their device and, based on that information, to recognize them.
The data obtained through these cookies may relate, in particular, to the number of pages visited, the language chosen, the city where the IP address used to connect to the website is located, the frequency and recurrence of visits, the length of the visit, and the browser, operator or type of device used for the visit.
What is a web beacon?
Also called a “pixel tag”, “invisible pixel”, “clear GIF”, “web bug” or “web beacon”, a web beacon is a standalone piece of code or an image present on certain pages for traffic monitoring and tracking purposes.
What is fingerprinting?
Fingerprinting creates a unique identifier for the machine viewing a web page, based on elements of its configuration, for tracking purposes.
2. Cookies used on the TAURUS 360 website
Generally speaking, there are different reasons for using cookies.
(A) Essential cookies
Some cookies are necessary for the TAURUS 360 website to work properly and allow you to access it and log in using essential features. The sole purpose of “Essential cookies” is to enable and facilitate electronic communication.
Essential to the operation of the online communication service you request, they are used to let you log in to your user session, display the requested page in a format suited to your screen, or allow the site to work optimally and make browsing easier, in order to:
- ensure the quality and security of browsing on the site, in particular when ordering a product or service, or measure the loading time of the various elements of the page;
- keep the information entered in the fields provided when the user changes page;
- allow the user to stay on the same host server for the whole session;
- redirect the user to the site in the language or of the subsidiary matching the country from which they appear to connect;
- manage load peaks;
- take into account the user’s acceptance or refusal of the analysis of data collected on the site.
In accordance with the regulations, they are used without requiring your consent. You can, however, block and/or delete them using your browser settings. As a result, your user experience and the security of your browsing may be degraded, and some pages and features may be inaccessible (personal area, shopping cart, etc.).
(B) Improvement cookies
Other cookies are needed to improve the browsing experience. “Improvement cookies” make it possible to:
- collect and analyze information about the behavior of visitors to our sites in order to improve how they work (for example by improving page performance or visibility);
- provide value-added services designed to improve your user experience, such as virtual assistant (“chatbot”), live chat (“livechat”) or call button (“click-to-call”) solutions;
- secure our sites, for example by detecting abnormal activity.
In accordance with the regulations, they are used with your consent. These cookies are not essential to the operation of the site. However, refusing them may make it difficult or impossible to use the value-added services that improve your user experience.
(C) Advertising and personalization cookies
Other cookies are used to offer you TAURUS 360 offers related to your interests. The purpose of “Advertising and personalization cookies” is to offer you content and offers suited to your interests on the TAURUS 360 sites and to improve the relevance of our ads on our partners’ sites. If you disable these cookies, the content and offers we show you will no longer be personalized according to your preferences and may therefore be less relevant. In accordance with the regulations, they are also used with your consent.
These cookies are not essential to the operation of the site, but they are needed to provide offers related to your interests. They are used in particular to provide more relevant content by:
- obtaining audience data on the use of the site visited;
- tracking a click through to the pages of the site concerned;
- improving the relevance of digital campaigns;
- identifying site visitors coming from an advertising campaign on a third-party site.
(D) Third-party cookies
Other cookies make it possible to share TAURUS 360 content on social networks and other third-party sites (“Third-party cookies”). These cookies give access, from our website, to software tools and platforms (such as social networks and video streaming solutions) provided by third parties, thereby making the site more user-friendly and helping to promote it by sharing content from the TAURUS 360 sites to third-party platforms.
In this case, data about site visitors, their browsing or their actions related to the content they interact with is accessible to these third-party platforms. The TAURUS 360 sites include various social modules and pixels used to request content from the platforms that provide it. In this case, the platforms providing these modules are considered data controllers within the meaning of the GDPR when they determine the purposes and means of processing in accordance with their privacy policy. Some features of the site therefore rely on services offered by these third parties, which set cookies. The sites providing these third-party cookies, application buttons or extensions may identify you through these buttons, even when they are not used, when you visit our site. In accordance with the regulations, they are also used with your consent.
TAURUS 360 therefore invites you to read the privacy policies of these third parties:
- YouTube
3. Cookies and third-party media
TAURUS 360 entities are present on various media (websites, social networks, etc.) managed by third parties, on which they publish content or run campaigns that display advertising messages.
When you view or interact with TAURUS 360 content or ads shown on third-party media, this browsing information may be passed on to TAURUS 360 (in particular through pixels). Its purpose is to ensure the relevance of the content and campaigns shown (for example, to know whether you visited our site or viewed certain pages following an advertising campaign).
TAURUS 360 ads may be shown on third-party media because the cookies stored on your device (for example a cookie set during a previous visit to a TAURUS 360 site) reflect a potential interest in TAURUS 360 products and services.
In addition, when you visit third-party media, cookies may be installed on your device. To find out more, please read the cookie policies that apply to them.
4. How to manage cookies
In accordance with Regulation (EU) 2016/679 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (the “GDPR”), users can express their consent to the processing of their data through appropriate settings in a browser or another application.
Browser settings
Browsers offer many settings that let users express their choices about cookies. Whatever their purpose, you can allow, block or delete the cookies set on your device by configuring your browser options. Instructions are available in the help of the most common browsers:
- Internet Explorer
- Safari
- Chrome
- Firefox
Finally, please note that disabling a cookie may prevent or make it more difficult to browse or use the services offered on our website. For more information, see section 2 above, “Cookies used on the TAURUS 360 website”.
This translation is provided for information; the French version prevails.